The conference and exhibition are a yearly event that brings together leading thinkers, innovators, researchers, and entrepreneurs, all dedicated to elevating pilgrimage services. This event serves as an important platform that facilitates both regional and international dialogues with various Arab and Islamic communities, aligned with the Kingdoms Vision 2030 and its comprehensive strategy for Hajj and Umrah development. At heart of this event lies a steadfast commitment to enhancing and promoting services for pilgrims, ensuring their experiences reach unparalleled levels of excellence and impact.